I've lost count of how bikini shoots I've done. From being Fashion Editor at Saltwater GIRL magazine, then Editor, then moving to Mr Price and working on their Red beach brand. I've spent many a winter-morning-sunrise, dressing freezing cold models into little pieces of lycra and sending them off onto the beach to look fab...and not cold! The brief is always the same "Girl on the beach, having fun...but different to last year's campaign, but still within our brand identity and lets make it look authentic". So yes, even I need new inspiration when shooting bikinis. I loved this shoot from Stab Magazine. It's tres risky but I love the natural light and whimsical feel.
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